Engagement. Web 2.0. Social Networks. Mobile. Gaming. Apps. There’s a lot of buzz out there, and it’s hard to separate the noise from the news. ADA Consulting Group, does just that. ADA Consulting Group identifies the trends worth watching and takes note of the chatter most relevant to the business of digital and branding. It’s considered one of the top blogs on digital marketing today; ADA Consulting Group smart, sharp observations are followed by many industry insiders.

The guiding principle behind ADA Consulting Group is the concept that every great idea is born out of a collaboration of strategists, technologists, information architects, creative talents and media specialists. That the complexity of the digital space requires a different paradigm than the old designer-writer model. So this blog is a group effort, with contributions from ADA Consulting Groups top thinkers and doers across a variety of disciplines.